Deutsche EuroShop

| ESG | Consulting |

Deutsche EuroShop is Germany's only public limited company that invests exclusively in shopping centers in prime locations.

Shopping centers have changed considerably in recent years. In the past, the focus was on retail outlets, but today food and beverage outlets are becoming increasingly important. This development is a reaction to changing consumer habits and people's need for experiences and social interaction. The offerings in the centers now range from fast-food chains to cafés and upscale restaurants.

Deutsche EuroShop's annual report showcases the gastronomic offerings and is accompanied by a recipe book, a kitchen towel and drink coasters. The motto “Eat. Store. Laugh.” gets to the heart of the message. It is about a holistic shopping experience with a wide range of gastronomic offerings where people feel good, laugh and have fun together. The appealing magazine-style layout supports this message and turns the annual report into an entertaining publication in which the company's strategic direction can be experienced by everyone.