| CSR | CONSULTING | FINANCIAL COMMUNICATIONS | REPORTING |
Coining the catchphrase "PREPARE FOR TOMORROW", the 2021 annual report uses convincing examples to show how Hapag-Lloyd took the challenging market environment as an opportunity to sharpen its 2023 strategy. Large, striking images from the corporate environment give structure to the report and lead to the concise, entertaining texts about the results achieved by the strategy, planned measures and adjustments made. Infographics and visuals complement the varied interplay between images and text. As part of the digital-first approach, we first design the digital annual report together with the Hapag-Lloyd team, which is then transformed into a PDF format for download. The financial section is offered in the classic PDF format in both versions. Like its predecessors, this report was created with the help of our highly innovative, semi-automated reporting system, which sets benchmarks in the efficiency of processes and the quality of results.