| Corporate Communications | Digital & Film | Reporting |
We get the cars off the road - Around 460 million passengers traveled on the Hamburg subways and buses in 2017 - there have never been more people moving around with the HOCHBAHN, the largest transport company in Hamburg.
The HOCHBAHN motivates people to switch from cars to public transport. This year's company report picks this out as a central theme and visualizes the advantages of bus and train very clearly. To open the report, the reader must firstly tear off a perforated tire track that has been screen printed onto cardboard. The main topics such as e-mobility, expansion of the subway network and the switch to emission-free buses are presented in an exciting layout. The interplay of striking typography and detailed, fine elements makes the report varied and lively.