Sprinkenhof

| Corporate Communications |

TOGETHER FOR A LIVELY AND VIBRANT CITY. The new magazine from Sprinkenhof GmbH, the central commercial real estate company of the Free and Hanseatic City of Hamburg, which manages both commercial and public properties, is aptly named "plietsch". This typically northern German term stands for imaginative, bright, smart, and clever—qualities necessary for Sprinkenhof to help shape Hamburg as a lively and vibrant city.

Under the guiding theme of Social Impact Investing, the magazine highlights projects that Sprinkenhof is either already successfully implementing or planning in the areas of districts and neighborhoods, volunteer work, social commitment, and services for children and youth. These topics are not only impressively conveyed in content but also visually through the magazine's varied design.

The magazine is grounded in Sprinkenhof's Hanseatic color concept, which creates a clear and professional aesthetic. This concept is further enhanced by carefully placed accents that give the magazine a lively and inviting atmosphere. The layout is characterized by generous white spaces that allow the text and images to breathe. The clear typography supports readability and ensures a structured presentation of the content.

Visual highlights and large-format images reinforce the key messages and guide readers intuitively through the magazine's topics. Employee portraits, accompanied by QR-linked interviews, provide detailed insights into the work at Sprinkenhof, making the magazine both interactive and engaging.