Can Artificial Intelligence Improve Capital Market Communication?

Christina Rahtgens

7. November 2023

Our Clear Answer: Yes!

Since 2018, the Silvester Group—particularly the Algoritter team—has been exploring the use of AI-powered text generation for capital market communication. What started as experimental research has evolved into professional applications of AI tools, especially following the breakthrough of ChatGPT at the end of 2022.

From Experiment to Practical Solution

Since the introduction of ChatGPT and other NLP technologies such as Jasper, Neuroflash, Mindverse, and the German model Luminous by Aleph Alpha, we have continuously analyzed their performance in terms of text quality and speed. Based on these tests, we developed a so-called parametric control: a methodical application of targeted prompts specifically tailored to the needs of capital market communication.

What Do Companies Expect in Capital Market Communication?

Companies align their communication with the capital market. Formats such as roadshows, investor presentations, annual general meetings, as well as financial and sustainability reports are central communication channels. Analysts and investors expect clarity, relevance, and completeness.

The Balancing Act Between Clarity and Volume

Long-established texts often contain repetitive content, making reduction challenging. Identifying repetitions and removing redundancies requires experience and time—this is exactly where our AI-powered solutions come in.

What Do We Offer Our Clients?

Successful capital market communication relies on two key factors:

1. Technical expertise
2. Audience understanding
With the use of AI tools, two additional requirements emerge:
3. Effective prompting
4. Responsible AI application

To achieve optimal results, several technical and strategic conditions must be met:

Selecting the Right AI Tool

Whether ChatGPT, Jasper, or Luminous, the choice of tool depends heavily on the use case. Many systems rely on pre-built templates for content types like blog posts, SEO texts, or summaries. However, sensitive corporate communication requires a nuanced approach, especially when translations between German and English are involved.

Effective Prompting = Parametric Control

Through iterative prompting, we progressively approach the desired outcome. This process requires both technical know-how and domain expertise.

Current Data and System Behavior

Training up to 2021: ChatGPT only accesses data up to 2021 by default.
Browse with Bing (since October 2023): Plus and Enterprise users now have access to current data and sources—currently only in English

Technical Conditions

AI systems work probabilistically: texts are based on statistical likelihoods.
Settings like “token limits” or “temperature” influence text length and creativity.
Higher creativity can lead to hallucinations (false information).
Longer texts need to be processed in sections.
System load may cause delays.
Data protection: confidential content must only be entered after prior review and anonymization.

Thanks to this expertise, the Silvester Group is not only a competent partner in financial communication but also an established specialist in prompting.

Why Are Chatbots Valuable in Capital Market Communication?

Capital market communication requires precision, clarity, and discretion. Through intelligent prompting, chatbots can help streamline, revise, and verify content efficiently.

Efficiency Meets Journalistic Quality

AI-powered tools like ChatGPT support editorial teams in formulating corporate-relevant content in a factual, consistent, and audience-oriented manner. Manual research is largely unnecessary, as the facts are already available within the company.

Additionally, chatbots help maintain the One-Voice Policy, ensuring consistent messaging across all channels.

Our Conclusion: AI as a Strategic Communication Partner

The Silvester Group operates at the intersection of technology and communication. Our goal: to optimize capital market communication processes through the intelligent use of AI text tools.

We specialize in developing and applying AI-based text systems tailored specifically to the demands of capital market communication.