Jost Werke

| Corporate Communications | Reporting |

The JOST visual brand refresh made one thing clear: JOST is BOLD! The visual image representing entrepreneurial courage and strong self-confidence was presented at the investor conference and refined in the annual report. Under the guiding principle of ‘Equipped for growth’, the corporate philosophy ‘JOST BEING BOLD’ is explained in terms of courageous, bold and strategic actions. The recent acquisition of Hyva, the manufacturer of hydraulic applications for lorries, perfectly complements the JOST portfolio. We establish a strong visual presence and a close emotional connection to the JOST brand by linking the layers of the powerful new JOST typography with bold, blue and orange color areas with people. Employees, customers and users take a confident stance and report on how the truck industry benefits from the various JOST modules.